Marketing Specialist

About UsCornerstone Naturopathic Inc. is a well-established multi-disciplinary health clinic located in Upper Tantallon, Nova Scotia. Operating for 14 years, we provide naturopathic services, massage therapy, and osteopathy to our local community and beyond. As we expand our offerings, we are developing online courses to reach a global audience. We are seeking a dedicated Marketing Specialist who will help grow our brand presence and accelerate international course sales in natural health and wellness.Key Responsibilities-Conduct market research to identify global opportunities for natural health courses and products.-Assess competitor strategies, consumer trends, and market demands to inform the marketing strategy.-Develop and implement integrated marketing plans (including online ads, social media campaigns, email marketing, and content marketing) that align with company goals.-Tailor marketing approaches for multiple regions/languages to maximize international reach.-Oversee and coordinate social media platforms, the company website, and other digital channels to maintain consistent brand messaging.-Suggest and implement branding improvements based on audience feedback and market data.-Monitor and analyze key metrics (e.g., website traffic, conversion rates, and campaign ROI) to optimize future campaigns.-Present regular performance reports and market insights to the management team.Qualifications-Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.-Experience: Minimum of 2 years’ proven experience in marketing, digital marketing, or brand management. Experience within health, wellness, or international marketing is an asset.-Language: English-Analytical Skills: Competency in evaluating and interpreting marketing data to identify trends and propose solutions.-Soft Skills: Strong communication, organizational, and teamwork abilities. Comfortable collaborating across diverse departments and cultural backgrounds.

Tasks:Develop communication strategiesImplement communication strategies and programsTrain staffPerform administrative tasksPlan development projectsRecruit and hire staffConduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumersAdvise clients on advertising or sales promotion strategiesAnswer written and oral inquiriesAssist in the preparation of brochures, reports, newsletters and other materialGather, research and prepare communications materialConduct analytical marketing studiesConduct social or economic surveys on local, regional, or international areas to assess development of potential and future trendsDesign market research questionnairesDevelop portfolio of marketing materialsEvaluate customer service and store environmentsConduct online marketing, E-commerce and Website promotionsDevelop marketing strategiesMaintain and manage digital databaseConsult with clients after sale to provide ongoing supportSupervise office and volunteer staffComputer and technology knowledge:MS OfficeMS WindowsMS ExcelMS PowerPointMS WordSpreadsheetTablet computerGoogle DriveElectronic mailWork conditions and physical capabilities:Work under pressureTight deadlinesAttention to detailOvertime requiredPersonal suitabilityClient focusEfficient interpersonal skills:OrganizedTeam playerAccurateReliability

Tasks:Develop communication strategiesImplement communication strategies and programsTrain staffPerform administrative tasksPlan development projectsRecruit and hire staffConduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumersAdvise clients on advertising or sales promotion strategiesAnswer written and oral inquiriesAssist in the preparation of brochures, reports, newsletters and other materialGather, research and prepare communications materialConduct analytical marketing studiesConduct social or economic surveys on local, regional, or international areas to assess development of potential and future trendsDesign market research questionnairesDevelop portfolio of marketing materialsEvaluate customer service and store environmentsConduct online marketing, E-commerce and Website promotionsDevelop marketing strategiesMaintain and manage digital databaseConsult with clients after sale to provide ongoing supportSupervise office and volunteer staffComputer and technology knowledge:MS OfficeMS WindowsMS ExcelMS PowerPointMS WordSpreadsheetTablet computerGoogle DriveElectronic mailWork conditions and physical capabilities:Work under pressureTight deadlinesAttention to detailOvertime requiredPersonal suitabilityClient focusEfficient interpersonal skills:OrganizedTeam playerAccurateReliability